SpyFu Review

Jun 11, 2022

When looking for an SEO tool, there are many things to consider. How much money can you spend? What kind of information do you want the tool to give you? What level of expertise does the tool need to accommodate? What can you learn about your competitors? If you've been thinking about those last few questions.

SpyFu is a possible solution to your SEO tool demands that you may have discovered at that time. SpyFu is a search engine optimization tool that gathers keyword, backlink, and competition data from the internet. Is SpyFu right for you? If so, you need to look no further than this. This SpyFu review will take a look at all of its features. You should also look at how it stacks up against some of its main competitors, such as SEMrush.

SpyFu Introduction

SpyFu is a web data extraction tool that was founded in 2005. That can provide the user with a wide range of facts and insights on SEO functions. So that search engine marketing experts can get the data they require for a profitable campaign.

One of SpyFu's most notable advantages is the capability to "spy" on your rivals. It identifies your competitors' most performance results and searches words in organic and paid search. When compared to other SEO tools available in the market, this one stands out. Only SpyFu has the ability to focus on this "spying" or "evaluating of competitor data" to the extent that it does.

In the event that you run a firm in a competitive market, or if you work for an agency. Then, SpyFu can provide a wealth of information on competitors' key terms to drive traffic. It gives you an advantage over the competition.

SpyFu relies on targeted keywords and competitive intelligence as its analytics techniques' two most important elements. SpyFu is a great choice for people who are just getting started with SEO. Anyone who wants to compete on a fair playing field. When it comes to website optimization, some people may already be years ahead of the game.

Additionally, SpyFu has access to data going back several years. Using this tool, you can keep tabs on the results of your SEO and PPC efforts. It's also allowing you to keep tabs on your competition's SEO progress. You can create an SEO plan with the help of SpyFu's data and figures. As a result, your website will rise in the search engine rankings, giving you an advantage over your competitors.

SpyFu Features

SpyFu has a lot of features that can change your SEO strategy if you use them right. It's important to keep that in mind when using any SEO tool. If you genuinely use the given info, you will get the greatest benefit. You can't just display data and graphs without doing anything with them. Some of SpyFu's most significant features will be examined in this section. Also, how to employ them to your benefit to get ahead of the competition.

SEO Research

SpyFu can offer you a wealth of information about any website's search engine optimization (SEO). As a result, you have the ability to undertake the following analysis on your own domain as well as your competitors'. As a general rule, it's best to combine the two approaches. To achieve SEO success, you must have a comprehensive insight into your website's performance. When you know what could be done to better your own website. You'll be able to keep an eye on what your competitors are doing.

You can use SpyFu's SEO research features to gather information on your SEO keywords and backlinks, among other things. You'll also get an idea of how well your chosen domain is doing in search engine rankings.

SEO Dashboard Overview

The central SEO dashboard has a set of information cards that provide helpful insight about every given domain. You can find information here about:

  • Organic traffic each month
  • Organic traffic's worth
  • Organic keyword count
  • Coming links
  • Keyword targeting progress
  • Competitor information

When looking at the SEO overview, keep an eye out for which keywords are doing well and which ones aren't. You'll be ready to see in this section how many keywords you're improving your position for and how many decreasing. Additionally, there's an excellent index that measures which terms you're ranking on page one of Google for and which aren't. This information can be used to monitor your SEO strategy's performance. You'll rank higher on page 1 for more keywords if your campaign is more effective.

Additionally, you may use the SEO summary to track how rankings change over the years. This is a good approach to keep an eye out for competitors who are pouring money. As a result, it gives you the ability to prevent them from catching you off guard and overtaking you. The dashboard for SpyFu is well-organized and easy to use. It's perfect for SEO beginners who don't know much about how to use technical analysis tools software.

The top of the dashboard has a variety of tabs. You can quickly access their domain overview, SEO, PPC, keyword, backlinks, link builder, tracking, and reports. SpyFu has a lot going for it in this regard, as many SEO gurus will tell you. A drawback of many SEO tools is the amount of time and effort it takes to find the 'hidden' information.

When you go into your SpyFu dashboard, the first thing you'll notice is a search bar at the very top. You may type a keyword or URL to start a search. You'll see organic and paid inbound clicks, natural keywords, and the number of keywords rivals rank for.

SpyFu's interface has graphs and data cards. It's easier to process than a large list of statistics and percentages. As an added bonus, the SpyFu dashboard allows its users to save their own customized reports in various formats.  

SEO Keywords Report

Using SpyFu's SEO research, you can get a list of SEO keywords for analysis. Find out which of your chosen website's organic keywords are bringing in the most traffic (either yours or a competitor). SpyFu gives you helpful information for each keyword included in the report, such as:

  • Rank
  • Cost-Per-Click
  • Many searches are done
  • clicks every month
  • Difficulty
  • This report's ability to categorize keywords is a time-saver.
  • The following types of keywords can be sorted using SpyFu:
  • Brand-new keywords
  • Most valuable keywords
  • Page one keywords
  • Keywords for almost there
  • Keyword rank gains
  • Keyword rank losses

In addition, SpyFu has a keyword group function that lets you examine how keywords and subjects are related. It's something that any website can rank for. There are several ways to use this information to help you plan your content marketing plan.

Researching Keywords

If you're looking for keyword research tools, check out SpyFu. Which can assist you with keyword research and understanding which phrases to target and how your present targeting is progressing. Your Keyword dashboard will be displayed once you've entered a phrase into the search field. This is the place where you may learn about things like monthly searches, click-through rates, and keyword difficulty.

An important measure to consider while using SpyFu is a keyword's worth in terms of revenue. SpyFu will tell you more than just how much a keyword costs each month. In addition, you'll receive a list of the most valuable related keywords. If you're more interested in paid search, you can also check out the top marketers. Who's bidding on keywords comparable to yours. This gives you an idea of how difficult it will be to rank for specific search terms, both organically and through paid advertising.

The keyword tracking function in SpyFu's keyword dashboard is a valuable feature. In order to monitor your website's ranking in relation to specific keywords. You may see the evolution of your website's position in search engine results for a particular keyword. You can also monitor how your competitors are ranking for various search terms by using this tool.

When conducting keyword research, SpyFu's history data is extremely useful. It's a great way to examine which websites have led the search results for specific keywords. If a domain has been number one for several years. The top rank will be quite difficult to overtake, as you might expect.

There have been many distinct domains when it comes to the top spots in recent years. As a result, it is more probable that you will be able to rise to the top of the rankings. Overall, SpyFu's keyword research features are good and let you learn a lot about targeted keywords. The tool analyses keywords by search volume, CPC, keyword difficulty, and monthly cost.

Backlink Analysis

Everyone knows how crucial it is for your website's search engine ranking. In order to keep track of both your own backlink profile and that of your competitors, you need a tool like SpyFu. Using SpyFu, you'll be able to get a complete picture of any website's backlink profile. It's true that the information they supply here isn't as comprehensive as that provided by other SEO tools. However, it's still capable of providing you with value.

After entering a domain in SpyFu, click the backlinks tab. Where you may obtain a list of every single backlink referring to that site. It is possible to see how much traffic the referring domain receives each month by using SpyFu's backlink tool. Also, the monthly organic clicks that the linking website receives. This data can then give an indication of the domain's authority change.

SpyFu's backlink capabilities include sorting backlinks by website type. This shows you what kinds of websites are linking to yours the most frequently (e.g., news websites, blogs, forums, etc.). This tool also allows you to view the different kinds of websites. It's important to know where the bulk of your rivals' backlinks come from so you can look for patterns. SpyFu's backlink analyzing service now includes a Backlink Builder tool. You may locate backlink possibilities and undertake outreach to boost your profile.

You can find a list of websites by putting a keyword into SpyFu. They're all now pointing to the top-ranking domains for that keyword. Here, you may filter by website kind and domain authority. Additionally, you have the option of removing any sites. Those are already linked to your site or selecting those pointing to your rivals. When you're done, you'll have a list of better domains to reach out to to get a backlink to your site. If a site clearly links to the page, that ranks first for your keyword. You should put them at the forefront if you want quality backlinks.

In order to get in touch with each linked domain, use SpyFu's contact information to do so. While SpyFu's link database is smaller than some, it helps find crucial link development chances. In addition, it offers you all of the data you require to start your marketing.

PPC (Pay-Per-Click)

SpyFu's PPC data is far more extensive than that of other SEO tools. If you're on a budget and want to have everything in one place, this is terrific news. SpyFu delivers historical paid search statistics on all major websites, as well as a number of helpful PPC capabilities. You can use this information to improve your PPC advertising.

You'll discover a tab labeled "Competitors" in the SpyFu dashboard. Using this, you'll be able to see which of your competitors are using the same advertising terms as your website. SpyFu will normally give you five years of data. But you can look at each site separately and create a visual analysis of their PPC activity. It's also possible to go back 13 years if you so desire.

SpyFu provides information such as competitors' keywords ranked by budget and traffic and the history of PPC advertising. The PPC dashboard resembles the SEO dashboard in terms of appearance and functionality. You should be able to use both with ease if you master the first one. SpyFu isn't only about what data you can obtain for PPC research. But how do you employ it to enhance your own sponsored search visibility and start outperforming your rivals' bidding and results.

Customer Service

When using a technological product like SpyFu, it's crucial to know that help is available. SpyFu's customer support team can be contacted via live chat on the website or via phone from Monday through Friday. You can choose from a variety of options for consumers from all around the world. Additionally, the website has a form for contacting the company, indicating that various channels are open. Further, you can get the team via any method you like.

If you want help with a specific part of the SpyFu feature or just want to learn more about SEO, you can ask for help. On the other hand, the SpyFu blog is full of helpful information. How do you utilize the tool. Also, ideas on making the most out of it and SEO concept ideas. In any case, whether you're looking for support or not, it's worth a peek. In the guidance area, you'll discover SpyFu video tutorials. This will assist you in learning how to use the tool's many capabilities.

Pros and Cons of SpyFU

We're here to help you decide if SpyFu is a good investment for your SEO efforts. We've put up this helpful list of pros and cons.

SpyFu's pros

  • Google SEO data is available for up to 15 years in the database.
  • It gives you great ideas for new keywords for marketing.
  • It's easy to find out who your biggest online competitors are.
  • Beginners will find the SpyFu dashboard simple to use.
  • High value for the money.
  • Competitor keyword targeting and performance statistics.
  • Customized reports are available for download.


  • Keyword research and rank tracking aren't as detailed as some SEO tools but good for 'casual use.'
  • Few backlink and site auditing options.
  • It only keeps track of the US and UK rankings.
  • Data analytics might be tricky for novices.

SpyFu may be confined in some sectors, but the pros exceed the cons. The tools' features, functionality, and cost are all critical considerations.

Plans and prices

SpyFu's cost may be one of the factors that truly sets it apart from its competitors. At $39 per month for the most basic subscription, professional plans cost $69, and unlimited plans cost $129 per month. If you're looking for an SEO tool, SpyFu might be the most affordable option compared to its key rivals. So, what are the benefits of each plan, and how can you know which one is best for you?

A basic plan, which costs $39 a month, comes with:

  • A lot of search results
  • Exports of unlimited data
  • PDFs of overviews of unlimited domains
  • 500 weekly keyword rankings
  • Five projects

SpyFu's basic package is all you need if you're a fresh brand or a small firm with a small website.

A $69-a-month professional plan includes:

  • A lot of search results
  • Exports of unlimited data
  • PDFs of overviews of unlimited domains
  • 1500 weekly keyword rankings
  • 15 years or more of history
  • Personalized reports
  • 15 projects

If you need to regularly keep track of a big number of keywords, you'll want to use the professional plan.

A plan with no limits costs $129 per month and includes:

  • A lot of search results
  • Exports of unlimited data
  • PDFs of overviews of unlimited domains
  • 20,000 weekly keyword rankings
  • Personalized reports
  • 15 years or more of history
  • Five users logged in
  • API access

If you have a large e-commerce company. For example, if you work for an agency with many clients and colleagues, the unlimited package is ideal for you. Also, there's an option to construct a completely customized plan with SpyFu. You'll be appointed a SpyFu team member with no fixed features or prices. Who will help you make a full and personalized data dashboard.

Is SpyFu a Good Choice for You?

Search engine optimization (SEO) and competitor research are at the heart of SpyFu's functionality. SpyFu should be your first choice if you're looking for a product that can do either of these things. The basic package is a good value for the money. So, if you're just getting started with SEO, this is a great tool for you! Those with limited marketing resources should think twice before spending a lot of money on SEO.

It's not simply the low pricing that makes SpyFu stand out from the crowd. Because, no other tool delivers this amount of competition data. SpyFu is an excellent investment if you're serious about monitoring your competitors' online presence and trying to overtake them in the rankings.

SpyFu competes with some huge SEO tool companies but maintains its own. It has a lot of tools for analyzing competitors and a lot of information about them that is both valuable and cheap. It costs a lot less than many other options. Even the basic package costs less than any other option available. SpyFu's biggest rivals include SEMrush, AHRefs, and Moz. When compared to these big search engines, SpyFu is the best choice if:

  • There is only one thing you need for keyword research and competitive analysis.
  • You want something that won't break the bank.
  • You don't want to do a full audit of the site.
  • Your focus is competitor traffic and rankings.

If you're looking for an all-in-one SEO tool that provides you with detailed and valuable data about your backlink profile, link development, site audits, and rank tracking, you should consider Majestic. Also, SEMrush could be an option if that doesn't work. In these ways, SpyFu is not as good as it could be.


SpyFu provides customers with a wealth of information on keywords and competitors. For SEO purposes, this can be a huge help. This company's key service features are accessible on all plans, even if the price is lower. It means that customers don't have to pay additional fees to access the tool's basic functions.

SpyFu's low-cost pricing and user-friendly UI make it an excellent choice for most people. It's easy to see why SpyFu is a perfect tool for SEO newbies. It requires training and experience to master all of the SEO elements. SpyFu, on the other hand, makes it much simpler to come up with a practical SEO approach.

As with any other SEO tool, it's all about what you do with the information you get. There is a different competitor analysis level available for those who wish to pursue it. When it comes to their SEO budget, SpyFu is a must-have.

Jun 11, 2022


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