301 Domains

May 20, 2022

Are you looking forward to learning what 301 domains or redirect is, including the best practices to use to boost your website traffic?  You are in the right place.

In this article, we’ve done in-depth research and compiled everything you didn’t know about 301 domains or redirects. 

In fact, if you are having technical issues with your domain, we at ScoreDomain provide domain services. You might be lucky to find what you’ve been looking for after a long struggle with your domain.

Therefore, 301 domains or redirects are straightforward. These types of domains are designed to redirect one webpage to another. There are several genres of domains or redirects you can use. However, this post will only focus on the noteworthy points about 301 domains. 

Additionally, 301 domains are also very important elements in SEO if implemented effectively. Nonetheless, understanding how important they are in SEO is another task. Don’t worry; you’ll get everything you didn’t know about 301 domains in this post. Read on to find more about 301 domains.

In this guide, here are the following nuggets you’ll learn;

  • What is a 301 website?
  • What does code 301 mean?
  • How to Do a 301 Redirect In a CMS
  • What is the difference between 301 and 302?
  • When would you use a 301 redirect?
  • 301 Redirect Mistakes to Avoid
  • How 301 Redirect affects SEO

Let's start at the top;

What is a 301 website?

Generally, a 301 website essentially indicates a permanent moving of a webpage initially requested by the user to another location on the web.

Usually, a 301 at large is considered the HTTP status code of the redirected webpage. 

For instance; you might have wanted to visit a webpage “blog. ScoreDomain.com” right? In this scenario, the page later redirects you to https://scoredomain.com.

In short, a 301 domain sends a message to the user browsing, that look, like the page you are searching has been moved permanently to another location, and we don’t intend to go back there again. 

And so, if you attempt to visit the blog. ScoreDomain.com won’t open, but you’ll end up at SoccerDomains. See the illustration below;



This means all users browsing for the old URL will automatically be redirected or sent to a new URL. And so, the HTTP code in this case is sent by a web server to the browser signaling the implementation of a new URL.

Additionally, this could also mean, the 301 domain or redirects conveys all the ranking power from the outdated URL a user is browsing to a new URL intended to be used. Thus, this will commonly happen when a web page has been moved permanently into another location. 

Now that you are familiar with what a 301 domain or redirect indicates, what does code 301 mean?

Let’s find out;

What does code 301 mean?

Ever heard of 500 - Server Error, 403 – Forbidden, and 404 - Not Found? 

These are common codes you’ll run into when browsing and want to find certain information on a web page. Unfortunately, your screen will be loaded with either 404 - Not Found or 403 – Forbidden.

Therefore, immediately after you forward a piece of content to another URL, anyone searching for that content will automatically see a 404-page not found message displayed on the screen.

Thus, to save the situation, you can tell the server to forward all the users visiting the site using the old URL to the new URL location. These will be the fresh pieces of content on your web page using 301 redirects.

So, when visitors will attempts to visit the old URL, the server will send back the 301 domain status code and forward them to the new piece of content or new URL. 

You’ll be redirected quickly without even understanding what happened. However, there will be a slight difference in the old and the new URL of the piece of content you’d have searched in the browser.

Thus, 301 domain or redirects plays a big role in SEO. Simply, Google will be able to crawl all the moved content and find it easy to index them quickly. This is why these types of redirects are so important in Search Engine Optimization. 

We’ll discuss that in detail in the following section. But as of now, how do you conduct a 301 Redirect in a CMS such as WordPress?

If you’re operating a WordPress site and want to do 301 redirects, you are lucky to meet this post. You’ll get to know the basic tenets needed to execute a 301 domain in your WordPress site. 

However, if in any case your domain is a miss and doesn’t show well in search engine results, you can head to ScoreDomain and purchase a quality domain at an affordable price. We are a trusted site when it comes to selling domains. Therefore, worry less if you’re having troubles with your domain, your problems are solved at ScoreDomain. 

How to Do a 301 Redirect in a CMS (WordPress)

WordPress is the most well-renowned CMS globally. A lot of bloggers have dipped all their figures into the usage of WordPress for their blogging journey. 

Therefore, it will be prudent to discuss how a WordPress user can execute a 301 domain or redirects using this CMS.

Similarly, getting this CMS is faster and easy. Additionally, it is simple and easy to install. This makes nearly all operations in WordPress easy even for beginners. Thus, it is needless to say it is also easy to do a 301 redirect on this CMS as well. 

However, if you’re not certain about how to do 301 redirects on WordPress, you can consult your developer to get everything right.

Here are the best practices to execute when performing 301 redirects on WordPress;

# Apply for the 301 domain through the server itself

To have the whole process successful and faster, the best way is to apply for 301 domains through the server itself. It is of no use to rely on WordPress. 

WordPress does not provide a way how to facilitate 301 redirects. Nonetheless, you can install the WordPress plugins to help you execute the whole process.

However, this process might vary depending on the type of software stack your server would have embraced. For instance, some of the popularly used software include IIS, Nginx, Apache, and more.

And so, each software requires a different approach to be implemented when it comes to executing 301 redirects. Additionally, the type of hosting provider tied with your CMS might also determine the approach to do 301 redirects on your site.

Nonetheless, if you are not a pro applying for 301 redirects on your site, it is advisable to seek the help of a professional developer or IT to do it for you. Simply, it might results in the interruption of the server if done wrong. 

# Use a WordPress Plugin to Redirect a URL

WordPress site provides multiple plugins you can use to carry out a technical task just in seconds. Therefore, if you cannot apply for a redirect using your server, you can make use of a plugin to conduct the entire 301 domain process.

Note that some plugs are slow and might require third-party codes to make them successful. So, you can carry on at your own risk provided you are informed of the process needed to execute 301 redirects successfully.

In this step, we will walk you through a free plugin called Redirection Plugin. Thus, each plugin might have a different interface. So, you can consult your selected plugin’s documentation for further guidance.

Therefore, here are the steps to take when using a plugin to redirect a URL.

  1. Install and Activate the Redirect Plugin 

You can easily access this plugin by navigating through your WordPress Dashboard, under the Plugin section, and adding new. Thus, type in the name of the plugin, install and activate it so that you can manage to conduct the 301 domain using your WordPress site.

After setting up the redirection plugin, move to the next step;

  1. Go to Setting and follow the screen instructions as shown below. 
  1. Therefore, you’ll be taken to add a new redirect at the end of the setup. In this case, select the redirects menu to complete the process. You’ll see other 301 domains if you had set them before. So, under a new redirection, you’ll be required to insert the old URL and the new URL. Click Add a new redirect and automatically you see the domain in your list. 

The aforementioned steps will help you to add a 301 domain to your WordPress site effectively. However, you can seek help from an IT expert or web developer to help you execute the process if you are not well conversant with the process. 

Now that you know how to add 301 domains to your site, when are you required to implement redirects on your site? 

Let’s find out;

When to Use a 301 Redirect

I bet you might be wondering when you are supposed to use 301 redirects, right.  Using 301 domains is considered important, especially when it comes to SEO. 

But when is the right time to apply the redirects on your site? Here are some of the specific occasions you might be compelled to apply redirect in your site;

When Shifting to another URL 

Imagine your URL is not well optimized for SEO, or it is poorly structured? I bet you’d want to change the URL to a new optimized one, right?

Therefore, when you find your URL is not strategically optimized to bring tons of visitors in your site as expected, you can simply apply 301 domains. Additionally, you can consider buying a new domain for your site at ScoreDomain. Here were offer well-structured and optimized domains for any type of website you so wish for your writing or other projects. 

Rebuilding an Old Piece of Content 

Often, you may want to repurpose some of your old piece of content on a new page. For example, if you choose to use a different web page, then applying a 301 redirect might be of great help in this case.

Therefore, immediately after you’ve applied a simple 301 redirect on your piece of content, ensure to unpublish the old page and achieve it.

However, it is recommended to use a flexible rule when performing a 301 redirect to your old content on your web page.

Consolidating different Pieces of Content

A site might have different pieces of content that compete for the same keyword covering the same topic. Thus, this might push you to consolidate those pages competing for the same keyword on Google.

Nonetheless, you need to be cautious not to do away with the search engine visibility these pages might have attained. Therefore, once you’ve established a new page for the content, you should set up a 301 redirect from each piece of the old page to the new pages.

Moving Website from one Domain to another

Moving a website from one domain to another is a common practice you’d find bloggers and website owners engaging in. 

You might want to change your domain due to some personal reasons or simply to move into a better well-optimized domain. Therefore, in this case, a 301 domain will be the appropriate practice to take. 

So, when executing a page-to-page 301 redirect, especially from one domain to another, you have some core things to keep in mind, your redirects ought to be served from the original URL. 

Additionally, if you’re shifting your content or restructuring the same piece, it is crucial you make prudent redirection options that still have some important impact on your user’s original content.

Therefore, if at you want to consolidate several pieces of content on your site, move to another domain, or rebuild your old content, implementing a 301 domain will be the best solution for your project as shown above.

What is the difference between 301 and 302?

It is very important to familiarize yourself with the different types of redirect and when to use them. And so, the most popular types of redirects to acquaint you with are 301 and 302 redirects.

The following table gives out in-depth differences between 301 and 302 domains

301 domains


302 domains

They are permanent


They are temporary
Used when a page has permanently shifted its locationUsed when one is intended to shift the page back under the previous/original URL

Generally used in websites


Can be used in phased website launch plan, a holding page,on etc.


Therefore, depending on the need of your project, you can either embrace a 301 domain or 302 to befit your preferences. 

When implementing 301 domains, there are lots of things you might do wrong, therefore, the following is a guide expounding on 301 domain mistakes you need to avoid when implementing this process.

301 Redirect Mistakes to Avoid

Generally, 301 redirects play a monumental role when it comes to SEO. Therefore, to help you execute proper SEO best practices when using 301 domains, here are the things to avoid;

Implementing 302 redirects between different versions of your domains

Generally, 301 domains strengthen the power of inbound links, especially from one URL to another. Therefore, you ought to ensure that you set up 301 domains from all of your different pages. This technique helps you increase your search engine results.

Creating a 301 redirect prior to creating new pages on your website 

This is another common mistake a lot of bloggers find themselves in. In fact, sometimes back in 2010, Toys ‘R Us bought a toys.com domain prior to creating a 301 redirect in the a first place. His site's SEO rankings dropped because Google crawled the pages as a brand new site. 

That means; that if you create a redirect before setting up new pages, it will be hard for Google to identify your domain as an old domain without inbounds links from the previous domain pointing to the targeted URL.

Therefore, before migrating your website or any web page, ensure you’ve created a 301 redirect so that your site doesn’t miss the current traffic the site was getting.

Use of 302 redirects on Content migration

Unlike 301 domains, 302 are used temporarily in different sites. Therefore, you should desist from using 302 domains when changing your web content.

Redirecting a web page with a different intention as opposed to the destination page

Don’t you ever redirect a web page with a different intention designed on your destination page? For instance, imagine redirecting a user who is looking for a home page on your website to your blog page?  The results will not please the user’s intent at all. 

Therefore, maintaining this swift move will facilitate the best SEO practices, which will lead to more happy visitors to your different web pages. 

And so, if in any case, you are thinking of refurbishing some of your old posts on your site, a 301 redirect is the best way to go. 

How 301 redirect affect SEO

Search Engine Optimization commonly known as SEO is what most professionals normally consider when it comes to the behavior of a website. Therefore, the majority tend to concentrate between PageRank and a 301 redirect.

Generally, PageRank is a formula Google normally uses to gauge the value of a page and position the page either in the first, second, third, or fifth position. 

Also, Google considers a lot of things when it comes to page positioning including the quality of the links on the article, the article length, and quality among others.

So, how does the 301 domain relates to SEO, you may ask?

Earlier on, in 2016, a site ranking plummeted when a 301 redirect was used on one page to another. And so, you could get its position has also changed on Google.

For instance, if the page was position 2, once a 301 redirect was applied, the page position could have shifted to maybe 15 or 12 on SERPs. 

However, in 2019, it was discovered redirecting a domain to another new URL pointing the targeted domain to the old URL boosted SEO ranking. That means; the same power of the old URL was being redirected to the targeted URL or new domain which increased its SEO ranking.

And so, it was discovered using a 301 redirect properly had a positive impact when it comes to SEO. 

On the other hand, such processes might have some technical hitches when executed. To shed light on that, below are ways you can use to fix existing 301 domain issues on your website.

How to fix existing 301 domains issues on your website

Ensure the HTTP version of your website points to HTTPS

It is always recommended to use an HTTPS version because it is more secure.

Additionally, Google uses an HTTPS website as a ranking pointer. So, with lots of web hosting providers offering a free SSL certificate upon hosting your site on their server, you shouldn’t miss having a secure site in 2022.

Nonetheless, having all these are simply a half-baked cake process. You’ll want to have more visitors to your site. Therefore, you’ll want to ensure people come to your HTTPS version by creating a proper 301 redirect. 

Fix redirect chains

Usually, redirect chains happen when there is a series of more redirects between the old URL and the targeted domain. Therefore, these redirects chains harm the user experience when visiting the site.

Also, a series of redirects slow the site performance. This is something that should be avoided. 

Other ways you can use to find and fix 301 domains include the following;

  • Delete pages with 301 codes from the site map
  • Find and solve the redirect loops
  • Fix the broken domains

Final Thoughts about 301 Domains 

Using 301 domains is considered a profound technique to boost your PageRank on SERPs. However, they need to be well executed for they can harm your site if not well created to suit the need of the web pages.

Additionally, your domain might be out of service and need not be used or redirected again. In this scenario, you’ll be compelled to buy an optimized domain for your site. Therefore, look for no other site but ScoreDomain where you can purchase any domain at your convenience. 

May 20, 2022


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